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Radio mango 'Kalicar' കളിcar

FIFA 2018 Worldcup special Radiomango activity #കളിcar Promo Video

Fifa World Cup 2018 has not only triggered local-level matches and fan shows in smaller cities but also some unusual vehicle rallies. Radio Mango, has sent out six cars known as 'kalicars' (a play with words to mean - 'the players'/'toy-cars') to travel all across Kerala until july 13. The campaign idea is that the 6 'kalicars' - representing Brazil, argentina, Germany, Spain, England & Portugal, will travel across Kerala with 100+ pitstops and at each pitstop there will be wc quiz & football games.. Each car will be awarded points based on fan participation, the cars will be ranked accordingly & will move from one touch point to another... At each pitstops fans can drop their names in their respective cars. The car with maximum points will reach the final pitstop & will be declared as the winner, and we will select 5 winners from the winning car through a lucky dip and award them 50k worth goodies. Activity is in tie up with Unibic cookies, Tata Motor's, Coco-Cola, Otto Aqua Shirts and Manjappada.